why story ads where your business needs to be
most result oriented ads on social media platform to generate leads for your business to grow more.
New: Facebook Story Ads.
Great Potential for Companies.
There is now a new variant to place advertisements on Facebook in the Facebook Stories for advertisers. Following Instagram, WhatsApp, Facebook Messenger, and YouTube, Facebook Stories have been available for users since March 2017, both on the desktop and in the Facebook app, in the form of small, round profile pictures of friends who have created a story.
Facebook stories can be shared with all friends or sent as direct messages.
Stories are very popular with users. A survey commissioned by the social media giant shows that 68% of respondents regularly use stories in at least 3 apps, and 63% want to use them more frequently in the future.
No wonder! With the constantly rising trend to video content, stories offer the possibility of sharing and discovering interesting content quickly and entertainingly. 300 million people already use Facebook Stories and Messenger Stories every day.
The potential of Facebook Stories for corporate marketing is huge, and Facebook is well aware of this lucrative advertising space. As of September 2018, companies can now be visible with advertisements in the stories, like Instagram. These ads appear to users between their friends' stories for up to 15 seconds.
In the Facebook Story Ads, you can present your product or service as a video or a series of pictures.
Werbung als Facebook Story bietet Ihnen einen immensen Vorteil: Sie können Ihr Unternehmen besonders lebhaft und in Vollbildformat präsentieren und damit relevante Geschäftsziele erreichen.
Advertising as Facebook Story offers you an immense advantage by presenting your company in a vivid, full screen format, thus, achieving successful business goals.
Study results show that after the respondents have seen a story ad:
62% of respondents are more interested in a brand or product,
more than half make online purchases,
38% of respondents told other people about products or services, and
34% went to a store to get more information.
Below we'll show you what makes a Facebook Story Ad special, how to get the most out of your ad, and how to create a Facebook Video Story Ad step by step.
Facebook Story Ad Specifications.
For the placement of a Facebook Story Ad, we refer to a very specific medium: video.
Even if images can be used, we recommend the use of video for your Facebook Story Ad. Not only do you follow the trend towards more and more moving images in social networks, you also adhere to today's user behavior.
Static picture ad as a Facebook Story is only shown for 5 seconds, while a Video Story Ad is shown for up to 15 seconds.
Your video ad should be convincing from the very first second. Professional video providers will advise you on the concept and storytelling and produce your convincing social media video.
Video Format.
All formats supported on Facebook are suitable for a Facebook Story Ad, such as square videos or videos in landscape format.
The variety of different formats comes from the fact that, depending on where a video is played, a different format is used. In principle, it is better to optimize the size ratio of your video for the specific location in the network.
Tip: A Facebook Story has an ideal format of 9:16 since most Facebook Stories are viewed on the smartphone in portrait format.
We advise you to create or have your Facebook Video Story Ad produced in exactly this size because with any other format, Facebook adjusts the video to the 19:6 format and fills the rest with a gradient. Not only does this make the content of your video smaller, it also makes it look more inconsistent.
Why should you always work with the right formats? If you want to promote a video, some booking options only work for certain ads and formats, but more on this later in the tutorial.
All in one picture: These are the Facebook & Instagram Video Formats.
Video Length.
The length of a Facebook video ad can be 1 to 15 seconds; however, we recommend using the maximum length of 15 seconds. If the story ad is watched to the end, you benefit from a huge fullscreen effective area – your ad all alone!
With today's wealth of information, it's usually a matter of a second that a user pays attention to your video. Mobile videos in the newsfeed, for example, are seen by users for an average of only 1.7 seconds. However, even after 0.25 seconds, a memorable ad can be achieved, which is why it is best to place your key messages in the first 3 seconds.
Sound in the Video.
While sound is possible in the Facebook Story Ad, you should not depend on it. More and more users are consuming videos in social media with their mobile devices, and 95% of the video views take place without sound. In 41% of uploaded videos, the picture content without sound no longer made sense.
Tip: Create your Facebook Video Story Ad in such a way that it is understandable even without sound and surprise the viewer with sound if he or she turns the sound on with the smartphone.
You don't have to worry about this because Facebook doesn't list specific video sizes. You can upload anything no larger than 4GB. Facebook then compresses and optimizes your video.
File Format.
Almost all file formats are supported with the most common being .mp4, .mov, or .gif.
Facebook itself recommends H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression with 128kbps+.